Verb to do is a brand born in the Iberian Peninsula, the fruit of nonconformity and a desire to do things. Doing things that bring you closer to where you want to be, leaving aside the "going with the flow" and the "whatever happens, happens" attitude.
Inspired by this nonconformity, along with a passion for the fashion, art, and culture sectors, the first collection of maxi-scarves was born to add color to those gray winter days.
We've been looking for a piece of clothing for some time now that would put that finishing touch to winter looks, which are often monotonous and somewhat flat, and we were aware that scarves are a garment that makes winter less cold and more "enjoyable."
We were also clear that we wanted to offer a more sustainable option than what was already on the market. After speaking with many suppliers and searching for the best formulas, we found REPREVE, an American company that has been collecting bottles and plastic waste from the oceans since 2007 to repurpose fibers that can be optimally used in the fashion industry. We knew we were getting close... and that's how, after several contacts, we closed a deal that allows us to produce our scarves, giving all that plastic waste a better life, helping to clean up the oceans, and also with unbeatable quality.
That's how we took the plunge and started thinking about all the things we often don't like about these garments, like the fact that they're itchy, that they bunch up, that they're not warm... to find a garment that would bring all those things together in one...
...And this is just a small part of our beginning, a group of young people found along the way after a lot of navigating through the fashion sector and wanting to do different things with which to enjoy the little moments... We'll tell you more soon ;D
